Case Study: Heineken achieves 2.56X brand uplift for Birra Moretti Zero with Captify Search Intelligence

Heineken drives a 2.56X brand uplift with Captify

Heineken sought to promote its non-alcoholic beverage, Birra Moretti Zero, by identifying key consumer interests and moments to effectively engage its target audience. To achieve this, the company partnered with vendor Captify and leveraged its Search Intelligence and Search-Powered Contextual solutions to uncover these insights and drive their campaign strategy.

Captify implemented a solution that fused real-time search data with curated inventory to build custom intent audiences and tap into relevant moments, such as Dry January. This approach allowed Heineken to reach relevant audiences at scale with video. The campaign successfully drove brand awareness and consideration, achieving a 2.56X search uplift for Birra Moretti Zero while also exceeding key performance indicators for video completion rate and viewability.

Heineken