Case Study: eBay achieves 360% search uplift with Captify

eBay drives 360% search uplift with Captify

eBay partnered with Captify to reconsolidate its presence as the mainstay platform for thrifting sneakers amidst significant market competition. The challenge was to connect with eco-conscious and brand-loyal sneaker enthusiasts and shift brand perceptions.

Using Captify's Search Intelligence, eBay built a customized audience strategy to identify key purchase triggers and powered a dynamic video activation for a personalized ad experience. The solution drove a 360% search uplift for eBay, a 56% increase in share of search versus competitors, and a 70% increase in willingness to recommend the platform.

eBay