Case Study: Continental Tyres achieves 371% brand lift with Captify

Continental Tyres drives 371% brand lift with Captify

Continental Tyres, operating in the ultra-competitive tyre market, sought to cut through the noise and reach new category entrants at their moment of purchase intent while reinforcing its premium brand positioning. To achieve this, the company partnered with vendor Captify and its Search Intelligence product to better align its media strategy with real-time consumer intent.

Captify implemented a high-impact video campaign powered by its Search Intelligence to identify and engage in-market audiences at key intent moments. The solution delivered standout results for Continental Tyres, including a 371% increase in brand searches post-campaign and an 8.3 percentage point rise in share of search, representing a 33% lift versus competitors.

Continental Tyres