Case Study: Huawei strengthens wearable and audio brand perception with Captify

Connecting Huawei with in-market tech and fitness enthusiasts to spearhead expansion into wearable and audio tech space

Huawei wanted to strengthen its position in the wearable and audio tech market and move perception beyond being just a smartphone brand. To do that, Huawei worked with Captify® and Wavemaker UK on a multi-format video campaign powered by Search Intelligence to prospect tech and fitness enthusiasts with high intent for products like HUAWEI Watch Fit, HUAWEI Watch GT2 Pro, and HUAWEI FreeBuds Pro.

Captify® used real-time search data to build dynamic audiences, identify hidden in-market segments, and activate tailored standard and interactive video creatives through its Creative Studio. The campaign outperformed goals, delivering up to 2.5x search uplift after ad exposure, 2x higher than target CTR, 1.4x CTR on the interactive format, and 1.1x VTR on standard video, while also improving brand perception toward Huawei as a wearable tech fitness brand.

Huawei

Daniela Badalan

Senior Digital Marketing Manager