Case Study: Bose boosts awareness and search interest with Captify Search Intelligence

Bose - Customer Case Study

Bose partnered with Captify to launch its first wellness product, Bose Noise-Masking Sleepbuds™, across the UK, France, and Germany. The challenge was to shift Bose’s perception from an entertainment brand to a wellness brand, reach high-income consumers with noise-related sleep issues, and build awareness for a premium-priced product in a new category.

Captify used Search Intelligence to identify in-market sleep sufferers and uncover wider receptive audiences through connected search behaviours and lifestyle triggers, then activated a full-funnel campaign across video and display. The campaign delivered strong performance, with viewability of 79%–82% and video completion rates of 68%–75%, and exposed users were up to 36x more likely to search for Bose Sleepbuds, while also being up to 31x more likely to search for Bose and Bose headphones.

Bose

Jorma Kremser

Global Consumer Marketing