Case Study: PGA enhances the fan experience with CapTech's Data-Driven Fan Experience

PGA boosts fan engagement 4x with CapTech

The PGA of America (PGA) sought to enhance the digital and on-site experience for fans attending its major championships. To address this, they partnered with vendor CapTech, which deployed its Data-Driven Fan Experience (DDFX) solution to centralize data and unlock new opportunities for personalization and operational efficiency.

CapTech's solution integrated real-time geo-location data to send highly relevant push notifications to fans, which achieved four times greater engagement than typical alerts. The platform also provided event operations with dynamic heatmaps to track crowd movement and concession sales. Furthermore, CapTech helped monetize sponsor opportunities by targeting fans based on their location, resulting in 58.4% of notified fans visiting a sponsor's location to make a purchase.

PGA