Case Study: a private equity–owned global manufacturer and retailer modernizes digital subscriptions and enables global growth with CapTech

a private equity–owned global manufacturer and retailer grows paid subscribers 25% with CapTech

A private equity–owned global manufacturer and retailer faced an upcoming deadline to launch a new digital subscription model. Its existing platform was burdened with technical debt, security vulnerabilities, and could not support the required global expansion. CapTech was engaged to modernize and stabilize the digital commerce ecosystem.

CapTech conducted a rapid assessment and then executed a full modernization within six months. The solution involved modernizing the subscription commerce flow using a merchant-of-record vendor, re-platforming the CMS, rewriting backend services, and automating the migration of thousands of content records. CapTech enabled a successful global launch, migrating 8,000 subscribers without issue and achieving a 25% growth in paid subscribers within six months.