Case Study: KEMA builds smart grid market awareness with Captains of Industry

KEMA grows Smart Grid awareness over a 2+ year engagement with Captains of Industry

KEMA, an energy consultancy, faced the challenge of entering the highly competitive Smart Grid market against larger competitors. With a small budget, low initial awareness, and internal confusion about its own service offerings, the company needed a compelling way to characterize its edge and reach a risk-averse customer base without relying on expensive traditional advertising. They engaged Captains of Industry for a smarter marketing approach.

Captains of Industry implemented an innovative marketing platform for KEMA over a two-year engagement. This solution successfully built a new practice area, growing awareness and marketshare in the fledgling Smart Grid market. The strategic approach from Captains of Industry allowed KEMA to compete effectively and capture a significant financial opportunity.

KEMA