Case Study: Infraredx builds awareness for its heart attack-detecting imaging technology with Captains of Industry

Infraredx boosts heart-attack detection awareness with Captains of Industry in 15 years of R&D

The customer, Infraredx, a cardiovascular imaging company, faced a major awareness challenge for its groundbreaking TVC Imaging System. Despite being the only FDA-approved technology capable of detecting dangerous heart attack plaques, interventional cardiologists were largely skeptical and unaware of its value proposition. Infraredx engaged the vendor Captains of Industry to help them gain traction and act differently in a crowded healthcare communications landscape.

Captains of Industry implemented a solution for Infraredx that moved away from standard, brute-force marketing practices. The new strategy successfully increased awareness and traction for the innovative TVC system. While the full case study contains specific results and measurable impact, it is available for download from Captains of Industry.

Infraredx