Case Study: BlueWave Solar Builds a Consumer Solar Brand with Captains of Industry

BlueWave Solar builds a consumer-facing brand in 18 months with Captains of Industry

BlueWave Solar, a niche B2B solar project developer, faced the challenge of transforming into a national B2C solar retailer to make solar energy available to everyone. They partnered with the vendor Captains of Industry to understand their new consumer audiences and craft a brand that would differentiate them in a crowded marketplace.

Over an 18-month engagement, Captains of Industry helped BlueWave build a consumer-facing brand and solidify strategies to engage their customers meaningfully. The solution included developing innovative, audience-targeted communication and setting in place the standards to maintain their customer and stakeholder relationships over time.

BlueWave Solar