Case Study: American Beverage Marketers showcases its culture globally with Captains of Industry

American Beverage Marketers creates a 45-minute documentary with Captains of Industry

The customer, American Beverage Marketers, is a leading global producer and distributor of cocktail mixes. Their challenge was to find a way to virtually share their unique company culture and facility experience with international customers who were unable to visit in person, thereby better equipping their global sales force.

The vendor, Captains of Industry, addressed this through its Studios service by creating a 45-minute documentary film that captured the organization's story and people. The final product became a mandatory part of all final sales meetings, effectively bottling their culture for a global audience.

American Beverage Marketers