Capsule
23 Case Studies
A Capsule Case Study
Sookio, an award‑winning digital agency founded by Sue Keogh in Cambridge, faced the common small‑business challenge of moving beyond spreadsheets to manage growing client contacts, follow‑ups and opportunities without relying on memory. To solve this they adopted Capsule as their CRM to store contacts, tag leads, set reminders and update records on the go.
Capsule became Sookio’s single source of truth—providing a contact database, tagging, follow‑up reminders and a mobile app—so nothing falls through the cracks and weekly sales meetings are focused and accurate. As a result Sookio now maintains high client retention, has doubled its team size, cleaned up its pipeline into one reliable view and uses Capsule’s reminders to sustain client relationships and timely follow‑ups.
Sue Keogh
Founder and Director