Capsule
30 Case Studies
A Capsule Case Study
Making Menopause Work, a training organization helping businesses create more inclusive workplaces for employees experiencing menopause, needed a better way to manage a growing number of client inquiries, custom sessions, and follow-ups without losing track of opportunities. As the business expanded, the team wanted clearer processes, stronger visibility, and a system that would keep everyone aligned on responsibilities.
Capsule CRM, along with its integrated email marketing tool Transpond, was used to centralize client information, automate workflows with Tasks and Tracks, and track newsletter engagement in one place. As a result, Making Menopause Work improved organization, reduced repetitive admin and costs, saved time, and delivered more personalized client service, while generating inquiries from nearly every newsletter sent.
Lynda Bailey
Director