Case Study: Laing Russell streamlines client management with Capsule CRM

How Laing Russell uses Capsule CRM as the backbone of its business

Laing Russell, a management consultancy supporting tech industry leaders, needed a simple CRM that could keep the team aligned without the complexity of larger platforms. After finding tools like Salesforce too bulky for their day-to-day needs, they turned to Capsule CRM for a clean, accessible way to manage a single client record in one place.

Capsule CRM gave Laing Russell an intuitive, easy-to-onboard system that improved data quality, streamlined email capture, and reduced admin work so the team could stay focused on client delivery. With Capsule’s ongoing product improvements and useful user education, Alistair Russell says the business has become more productive, scalable, and ready for future change, with a well-organized client database that could support a transition or sale.

Laing Russell

Alistair Russell

Director