Case Study: HubSpot achieves 10x more product demo videos with Capsule

HubSpot makes 900 videos a year with Capsule, cutting costs 91%

HubSpot faced a growing demand for video content that its centralized video team could not support, leading to long timelines, high costs, and a lack of flexibility. They needed a way for people across the business to independently create high-quality, on-brand videos, which led them to the vendor Capsule.

Capsule provided a solution with its built-in brand standards, enabling HubSpot's teams to produce professional videos themselves. The results were significant: 900 videos were created in one year at 5x the production speed and a 91% lower cost per video. This allowed HubSpot's video team to focus on higher-impact work while other departments gained the ability to move faster.

HubSpot