Case Study: Imperial Brands achieves faster field safety reporting with Capptions

Imperial Brands cuts inspection filing time to about 1 minute with Capptions

Imperial Brands, a major global consumer goods company, faced a challenge with its dispersed field safety workforce relying on a slow, paper-based inspection process. Their representatives had to return home to print, complete, and hand-deliver forms, which delayed reporting and hindered visibility for headquarters. They partnered with Capptions to address this inefficiency.

Capptions implemented its branded "I Own Safety" mobile inspection app and office kiosks, eliminating the need for paperwork and desk-bound reporting. The solution reduced the time to file a report from a multi-step process to about one minute. The Capptions system was successfully rolled out across three regions—the UK, continental Europe, and Australia—providing real-time visibility and proving its effectiveness across diverse teams and sites.

Imperial Brands