Case Study: TSUM achieves 40% conversion lift and 2–5x engagement boost with Cappasity

Tsum - Customer Case Study

TSUM, the century-old flagship luxury department store in Eastern Europe, wanted to bring its in-store shopping experience online to better engage changing consumer expectations, stand out among luxury competitors, and drive sales while reducing returns. To achieve measurable improvements in engagement and conversion, TSUM selected Cappasity to trial 3D product imaging across key categories including women’s and men’s shoes, handbags and backpacks.

Cappasity delivered a vertically integrated solution—SaaS plus Easy 3D Scan software—enabling fast, scalable 3D digitization and A/B testing on product pages. The rollout produced a 40% lift in conversion for 3D-viewed items, 2–5x increases in engagement and page dwell time, and rapid catalog growth (58,000+ SKUs digitized), with TSUM teams praising the easy deployment and day-to-day use.

Tsum

Andreas Schmeidler

Chairman