Case Study: Samsonite achieves immersive 3D product visualization and increased sales with Cappasity

Samsonite - Customer Case Study

Samsonite, the century‑old US luggage maker known for design, quality and technology adoption, sought a way to recreate the tactile, in‑store feel of its products online so shoppers could evaluate materials, seams, zippers and internal layouts before buying. To achieve the most realistic and detailed 3D visuals, Samsonite selected Cappasity’s SaaS platform.

Cappasity delivered interactive 3D and 360° product views for key categories (luggage, backpacks and bags), enabling customers to rotate, zoom and inspect important details and hidden compartments. The immersive visuals were embedded on product pages, boosting customer engagement, helping reduce returns and producing a positive impact on online sales as the technology rolled out across Samsonite and sister brands.

Samsonite

Jay Nigrelli

Vice President of Ecommerce