Case Study: American Rivers turns an annual report into a national policy lever with Caplan Communications

American Rivers turns America’s Most Endangered Rivers into a national policy lever with Caplan over 18 years

American Rivers faced the challenge of river threats being treated as fragmented, localized environmental issues, which limited urgency and obscured their significant economic stakes. They partnered with Caplan Communications to transform their "America's Most Endangered Rivers" annual report into a powerful advocacy tool.

Caplan repositioned the report as a national policy lever, linking threats to specific policy decisions and funding pathways. They aligned media outreach with decision timelines, elevated economic impacts, and integrated Tribal leadership. As a result, river conservation was reframed as a national priority, mobilizing stakeholders and generating significant national and regional coverage that reinforced American Rivers' leadership and catalyzed record-setting restoration efforts.

American Rivers