Case Study: AFGE Council 238 defends EPA scientists and public health with Caplan Communications

AFGE Council 238 drives sustained national visibility with Caplan

The customer, AFGE Council 238, a union representing EPA scientists and engineers, faced a coordinated effort to weaken the agency through deregulation, budget cuts, and hostile working conditions, which accelerated a "brain drain" of expertise and threatened public health protections. They engaged Caplan Communications to address this challenge.

Caplan designed and executed the integrated "Save the U.S. EPA" rapid-response campaign. The solution used earned media, op-eds, digital strategy, and public events to reframe the issue, elevating frontline voices to show that attacking the workforce directly weakened environmental protections. The campaign achieved sustained national visibility, increased scrutiny of agency leadership, and successfully shifted public understanding of the threat.

AFGE Council 238