Case Study: Rotary Club of Sacramento achieves record fundraiser attendance with Capitol Tech Solutions social media advertising

Rotary Club of Sacramento boosts fundraiser attendance 20% with Capitol Tech Solutions

The Rotary Club of Sacramento was facing declining ridership for its primary annual fundraiser, the Sacramento Century Challenge bike ride. To reverse this trend and achieve its goal of increasing participation, the club engaged Capitol Tech Solutions to implement a social media advertising campaign.

Capitol Tech Solutions developed and executed a targeted Facebook advertising strategy, which involved A/B testing different ad graphics and messages, researching the target demographic of cyclists, and leveraging partner networks. This approach led to a record 1,100 riders, a 20% increase from the previous year. The campaign also drove over 10,000 new website visitors and 400,000 impressions. The successful results helped the fundraiser raise $115,000 for its beneficiary.

Rotary Club of Sacramento