Case Study: PowerSchool boosts organic search rankings with Capitol Tech Solutions

PowerSchool reaches first-page rankings in 4 months with Capitol Tech Solutions

PowerSchool, a provider of student information systems, faced a challenge with its newly redesigned website. Despite its visual appeal, the site had virtually no visibility in organic search results for its core products, preventing it from generating top-of-the-funnel leads from prospective customers. To address this, PowerSchool engaged Capitol Tech Solutions for a strategic search engine optimization (SEO) project.

Capitol Tech Solutions implemented a comprehensive technical SEO audit and on-page optimization strategy. This involved restructuring page headers and URLs, refining content with targeted keyword phrases, and making technical adjustments to the site. As a result, PowerSchool's ranking for the term "Student Information System" improved from outside the top 100 to the first page of Google search results in just four months. Capitol Tech Solutions' work led to a significant increase in organic search traffic and placed PowerSchool above its direct competitors for its targeted keywords.

PowerSchool