Case Study: PBS KVIE achieves a streaming-forward website experience with Capitol Tech Solutions

PBS KVIE modernizes its website in 5 months with Capitol Tech Solutions

PBS KVIE, a Sacramento-based PBS station, faced the challenge of adapting its website to a streaming-dominated environment post-pandemic. Their existing design was no longer aligned with how modern audiences consumed content. Partnering with Capitol Tech Solutions, they sought a user experience and web development solution to refocus their digital presence on video content driven by real-time user data.

Capitol Tech Solutions implemented a comprehensive redesign of key website pages, including the home page and program templates. The solution heavily utilized the PBS Media Manager API to automate content delivery, ensuring the site remained up-to-date with the latest programming. Post-launch, PBS KVIE saw increased user engagement, with visitors spending more time watching content directly on the site. Capitol Tech Solutions also integrated Microsoft Clarity and Google Analytics to measure KPIs and guide ongoing, data-informed refinements to the platform.

PBS KVIE