Case Study: 1 Stop Lighting drives social media sales growth with Capitol Tech Solutions

1 Stop Lighting drives 161 sales in 8 months with Capitol Tech Solutions

1 Stop Lighting, a large eCommerce retailer of home lighting products, needed to diversify its marketing strategy beyond Google AdWords to compete with major online retailers and attract new customers. They engaged Capitol Tech Solutions to implement an organic social media marketing initiative.

Capitol Tech Solutions developed and executed a comprehensive organic social media strategy focused on building a brand voice, increasing followers, and engaging with the community and influencers. The results were significant, with the campaign generating 161 sales from Instagram and 128 sales from Pinterest within eight months. Capitol Tech Solutions also helped achieve a 13% growth in direct website traffic and a 53% growth in Pinterest referral traffic year-over-year.

1 Stop Lighting