Case Study: Kennedy Center expands audience reach with Capitol Interactive's immersive VR experience

Kennedy Center welcomes 2,000+ guests to VR storytelling with Capitol Interactive

The Kennedy Center sought to activate its new REACH expansion with innovative technology experiences that would resonate with a broad audience, moving beyond just tech-savvy early adopters. To meet this challenge, they partnered with Capitol Interactive to create an accessible VR lounge experience for their opening festival.

Capitol Interactive developed a custom VR playback application and curated a lineup of world-class 360-degree films. This solution welcomed over 2,000 guests in the first three days, successfully attracting a significantly broader demographic than typical VR activations and demonstrating the medium's potential for arts and education.

Kennedy Center