Case Study: Greener Beauty scales ethical retail with Capital on Tap

A Capital on Tap Case Study

Preview of the Greener Beauty Case Study

Greener Beauty Brings Ethical Beauty to Life With Capital on Tap

Greener Beauty, an online retailer specializing in vegan and ethical beauty products, faced cash flow challenges common to product-based businesses. Founder Vic Wood needed a flexible financial solution to manage inventory purchases and provide company cards for employees, which was difficult to secure from traditional banks. She turned to Capital on Tap for a business credit card to address these needs.

Capital on Tap provided a Business Credit Card and spend management platform that offered the flexibility Greener Beauty required. The solution allowed Vic to fund inventory restocking reliably and issue a card to an employee for daily operational expenses. While specific monetary figures are not provided, Capital on Tap’s product significantly eased the company's cash flow balancing act and provided valuable rewards, helping the business maintain its ethical focus and serve its dedicated client base.


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