Case Study: a tech leader modernizes a legacy Shopify store with Capital Numbers

AV Tech Store Owner modernizes a legacy store in 5-6 business weeks with Capital Numbers

The AV Tech Store Owner, a retailer of audiovisual equipment, faced significant challenges with their poorly structured Shopify store, including a problematic codebase, site inconsistencies, and navigation issues that damaged their brand reputation. They engaged vendor Capital Numbers to modernize their infrastructure and improve the eCommerce experience without altering core components.

Capital Numbers successfully migrated the store to a custom WordPress solution, utilizing WooCommerce, jQuery, and MySQL. They executed a bulk data transfer from Shopify and enhanced the site with improved search, navigation, and a powerful admin panel. The result was a completely revamped, professional, and high-performing store that provided a smoother user experience and greater potential for conversions, allowing the AV Tech Store Owner to confidently manage and grow their online business.