Case Study: Pizza Hut achieves 5% increase in sales and launches new product line with Capillary Technologies

Pizza Hut achieves 5% increase in sales and successfully launches a new product line powered by customer analytics

Pizza Hut, the world’s largest pizza chain with over 12,500 restaurants, faced a crowded quick‑service market with high discounting, impulse buys and inconsistent repeat purchase behavior. The brand needed to predict individual customer preferences and engage the right people with the right offers at the right time to boost order size, win back lapsed customers and successfully launch a new product line.

By implementing Capillary’s Customer Engagement Management suite, Pizza Hut built a 360° view of customers, created ~17,000 micro‑segments and deployed thousands of automated, personalized lifecycle campaigns. The program generated over $2 million in incremental sales in 18 months (a 5% sales lift), raised campaign response rates by 38%, increased purchase frequency by 28% for a new pasta line and delivered highly cost‑effective growth across multiple markets.

Pizza Hut

Juliana Lim

Senior Marketing Director