Case Study: Giordano boosts loyalty program sales and repeat purchases with Capillary Technologies

Giordano improves loyalty by understanding and leveraging customer journeys

Giordano, a global casual-wear brand, wanted to strengthen its worldwide loyalty program but lacked regional focus and insight into customers’ past purchase behavior and product preferences, which prevented real-time, intelligent engagement and hurt membership returns.

Using Capillary’s Insights+, Engage+ and Loyalty+ platforms, Giordano built individual customer profiles, launched automated, personalized lifecycle campaigns across preferred channels, and targeted incentives at the right moments. The initiative drove a 6.5% increase in loyalty program sales, a 6% rise in repeat purchases, and a 5% uplift in average transaction value.

Giordano

Ishwar Chugani