Case Study: Courts Malaysia achieves 6% lift in repeat sales with Capillary Technologies' Insights+ & Engage+

Courts drives repeat sales through intelligent engagements powered by customer insights

Courts, a leading Malaysian retailer of consumer electronics and furniture with 65 stores, faced a challenge turning its loyal but hard-to-identify customers into frequent repeat buyers and efficiently communicating new product lines and offers across multiple platforms. The marketing team needed clearer insights into customer behaviour and channel preferences to stop wasting resources on broad, untargeted campaigns.

Using Capillary’s Insights+ and Engage+, Courts performed deep customer segmentation and ran personalized 1:1 campaigns with timely product recommendations and channel-specific messaging, including seasonal drives like Hari Raya. The targeted approach drove a 6% increase in repeat sales, a 30% rise in response rates and a 44% higher average basket value among responders.

Courts Malaysia

Low Bee Yin

Chief Marketing Officer