Case Study: Citrusox achieves 70% of total sales and 5,000 member sign-ups in 4 months with Capillary Technologies' card-less loyalty solution

Citrusox’s loyalty program generates 70% of overall sales and registers over 5,000 members in just 4 months

Citrusox is a Singapore-based socks and legwear brand (est. 1997) that sought to upgrade its marketing and sales by better engaging loyal customers across channels. The company needed a flexible customer engagement and points program to drive repeat visits, capture richer customer data, and deliver more personalized communications.

Capillary implemented a POS-integrated, card-less loyalty program using customers’ mobile numbers and its InTouch CRM, Loyalty Engine and Campaign Manager to deliver consistent, personalized offers (e.g., double sign-up points, birthday rewards) across SMS, email and online. Within four months Citrusox registered over 5,000 members, and loyalty-driven sales rose to 70% of total sales while the platform enabled data-driven campaign and store performance tracking.

Citrusox