Case Study: Marathon Kids Enhances Child Wellness Engagement with Capicua

Marathon Kids scales a platform for 2 million users with Capicua

Marathon Kids, an organization promoting children's health and activity, faced the challenge of digitally transforming its platform to serve its two million diverse users, including children, teachers, parents, and administrators. They needed a solution that was both engaging for kids and functional for officials, while upholding values of safety, privacy, and inclusion. They partnered with Capicua for this redesign.

Capicua revitalized the platform by creating a new visual identity and developing four distinct user profiles with tailored features, including a QR-based activity tracking system for kids. Built with React, React Native, and AWS infrastructure, the solution provided a scalable and responsive experience for all users. The successful partnership resulted in a platform that enhanced Marathon Kids' mission and showcased its alliance with Nike, effectively serving over two million children.

Marathon Kids