Case Study: KÜHL achieves pandemic-proof e-commerce growth with Capicua

Kühl maintains 80% online sales during COVID-19 with Capicua

Capicua partnered with Kühl, an independent outdoor clothing brand, to address its outdated and inconsistent digital presence. This challenge became critical during the COVID-19 pandemic as online sales became the primary revenue channel, and Kühl needed a modernized brand identity and tech stack to support growth and maintain customer loyalty.

Capicua delivered a comprehensive solution including a brand refresh and a new design system for dynamic marketing. They also migrated the front-end from Python/Django to React and Next.js, which improved performance and flexibility. As a result of Capicua's work, Kühl maintained an impressive 80% online sales rate throughout the pandemic, leveraging a faster platform that aligned with its premium brand positioning.

Kühl