Case Study: Yutong Bus Group achieves a 360-degree customer view with Capgemini CRM

Yutong Group - Customer Case Study

Yutong Bus Group, a major bus manufacturer in China, aimed to enhance its customer experience to maintain market leadership against strong competition. To achieve this, the company partnered with vendor Capgemini to address its Customer Relationship Management (CRM) challenges and develop a strategic roadmap for improvement.

Capgemini implemented a comprehensive CRM solution built on an SAP CRM platform, streamlining sales and service processes. The results provided Yutong with a 360-degree customer view, a centralized call center, and a web-based service portal. This led to more responsive customer service and supported the company's sales growth, including the export of over 2,000 buses and achievement of $105 million in export sales.

Yutong Bus Group

Wang Shengjun

CIO