Case Study: Tommy Hilfiger Brazil achieves metaverse engagement for its sales convention with Capgemini

Working with Capgemini, Tommy Hilfiger Brazil takes luxury fashion to the metaverse for its national sales convention and upcoming designs

Tommy Hilfiger Brazil wanted to use its 2022 national sales convention to enter the metaverse, but had only two weeks to build a digital experience that could support a large audience and showcase upcoming designs. To move quickly, Tommy Hilfiger Brazil partnered with Capgemini to create the entire virtual environment from scratch.

Capgemini helped define the Spatial platform, build the 3D universe, and set up the metaverse experience around Tommy Hilfiger Brazil’s brand identity and flagships. The event exceeded room capacity, driving additional viewers to the YouTube livestream, and increased engagement with consumers while creating a direct link to upcoming trends and designs.

Tommy Hilfiger

Paulo Matos

Director