Case Study: UNICRE modernizes CRM and customer management with Capgemini and Oracle Siebel

UNICRE - Customer Case Study

Portugal's UNICRE, the country's largest and oldest specialized payment card company, faced a challenge in modernizing its commercial management and customer interaction processes. To address this, vendor Capgemini was engaged to provide consulting and technology services, ultimately selecting the Oracle Siebel CRM solution to upgrade the company's infrastructure.

Capgemini implemented the solution by leveraging its Rightshore® global delivery model, utilizing a large team with members in both Portugal and India to work seamlessly as one unit. The result was a successful, on-time deployment that provided UNICRE with sophisticated new capabilities, including automated campaign management, dynamic sales force enablement, and optimized customer interface processes. The leadership at UNICRE was very happy with the partnership and the new tool's enormous trade enhancement capacity.

UNICRE

Vasco Pereira

Director