Case Study: Sercel achieves service-led differentiation with Capgemini

Thanks to Servitization, Sercel Transforms and Extends Its Service Offer

Sercel, a leading manufacturer of equipment used to record acoustic signatures on land, at sea, and in defense applications, faced a volatile market and growing competition from low-cost rivals. To adapt, Sercel worked with Capgemini and Capgemini Invent to explore servitization and predictive maintenance, aiming to expand beyond equipment sales and build a more value-added, connected service offer.

Capgemini helped Sercel identify and design a portfolio of new services, supported by technical analysis, customer interviews, and a business case to validate the strategy. The resulting model combines products, services, and solutions to improve customer operational efficiency, monitor equipment performance, and reduce production losses, while strengthening customer relationships and positioning Sercel more competitively against low-cost alternatives.

Sercel

Daniel Boucard

Chief Executive Officer