Case Study: Telia achieves faster, more transparent CRM with Capgemini and Salesforce

TeliaSonera - Customer Case Study

Telia, a telecommunications company in Denmark, faced the challenge of having vast amounts of disconnected client data spread across various legacy systems. This prevented their sales team from getting a complete view of their customers, hindering their ability to provide optimal service and sales recommendations. They engaged Capgemini to quickly implement a new cloud-based CRM system from salesforce.com to consolidate this information and streamline their sales processes.

Capgemini designed and implemented the salesforce.com solution in a record ten weeks by replacing traditional requirements gathering with agile workshops. This provided Telia's employees with a professional tool that offers a complete client overview, enables better sales management through KPIs, and allows for more relevant customer contact. The vendor's efficient approach and industry knowledge resulted in a high-quality system that has created more transparent and predictable operations for the customer.

TeliaSonera

Peter Krogsgaard

Sales and Marketing Director