Case Study: Subway achieves digital transformation and a better brand experience with Capgemini

Subway Drives Digital Transformation To Deliver A Better Brand Experience

Subway, one of the world’s largest quick-service restaurant brands, was looking to modernize its digital experience and technology stack to better serve guests and franchisees across more than 100 countries. Working with Capgemini as its strategic digital-transformation partner, Subway needed to refresh a North America-based platform that was not built for international scale and had become even more critical during COVID-19, when digital ordering and curbside pickup became essential.

Capgemini helped Subway refactor its app and website, strengthen APIs and infrastructure, and improve in-store technology such as POS and menu publishing. The results included a new, easier-to-use guest experience, double-digit global digital sales growth from 2021 to 2022, and digital sales that have tripled since 2019. Capgemini also supported automation that reduced menu-update friction for franchisees and improved satisfaction, while guest satisfaction and restaurant traffic rose.

Subway

Donagh Herlihy

Chief Digital and Information Officer