Case Study: a leading European gas retailer streamlines checkout and boosts in-store shopping with Capgemini

Streamlining Retail – A faster, more convenient checkout

A leading European gas retailer engaged Capgemini to help streamline its fuel and checkout processes. The client sought to make shopping frictionless to encourage more in-store purchases and increase customer satisfaction and loyalty, with a specific focus on reducing queues for time-pressed customers.

Capgemini conducted ethnographic research to identify pain points and designed a model shopping experience. The proposed solution leverages proven technologies like a passive smartphone app, license plate recognition, and AI-powered voice assistance to enable frictionless payments and pre-ordering. This streamlined process allows customers to pay for fuel without queuing and is designed to increase shop revenue and customer loyalty for the retailer.