Case Study: SingEx boosts sales efficiency and customer insight with Capgemini and Salesforce Sales Cloud

SingEx implements Salesforce Sales Cloud to move closer to full digitilization

SingEx Holdings, a leader in the Asia-Pacific MICE industry, faced the challenge of integrating its multiple customer databases to improve sales efficiency and build deeper customer loyalty. To support its business transformation, SingEx partnered with Capgemini to implement a solution that would provide its sales teams with a complete, real-time view of their customers.

Capgemini implemented a Salesforce Sales Cloud solution to transform SingEx's customer relationship and sales management processes. The results included a significant boost in sales team productivity, better visibility for managers to prioritize deals, and faster decision-making due to readily available data. The partnership with Capgemini also included change management initiatives that ensured a smooth cultural shift and effective adoption of the new digital tools across the organization.

SingEx Holdings

Rizwan Hazarika

Chief, Digital and Technology Office