Case Study: Scottish & Newcastle achieves lower costs and streamlined processes with Capgemini's SAP solution

Scottish & Newcastle plc - Customer Case Study

Scottish & Newcastle plc, a leading European brewer, faced an increasingly competitive market with declining sales and the need to optimize costs and business processes. They sought to replace their outdated legacy systems with a new, integrated information system. The company engaged the vendor Capgemini to assist with this challenge.

Capgemini implemented a homogeneous SAP solution, including modules for MM-SD-FI-CO and CRM, to create a core distribution model and a unique database. This strategy included a "rollout kit" that eliminated duplicate efforts and accelerated deployment across the company's many sites. The result was IT harmonization, improved reporting, and greater transferability across business departments for all Scottish & Newcastle subsidiaries. The solution also provided new CRM telesales functionality to help streamline marketing efforts.

Scottish & Newcastle plc

Regis Holzter

Supply Chain Director