Case Study: SABC strengthens public service broadcasting with Capgemini

SABC - Customer Case Study

The South African Broadcasting Corporation (SABC), a national public broadcaster, faced challenges from increasing competition, a fragmenting audience, and the need to transition to digital platforms. To build a sustainable future and strengthen its public service mission, the SABC engaged the vendor Capgemini, specifically its consulting division, to help develop a new strategy and drive a business transformation.

Capgemini implemented a comprehensive solution that included developing a new audience segmentation model, refreshing the public service vision, and creating a strategic roadmap. This collaboration resulted in a better understanding of the SABC's diverse audience, strong organizational buy-in for the transformation, and the discovery that the corporation's public value far exceeds its funding, providing a basis for a more sustainable financial solution.

SABC

Sipho Sithole

Head of Strategy and Risk Management