Case Study: L’Oréal achieves a more engaging digital-physical customer experience with Capgemini

Product Digital Twins Bridge the Digital and Physical for L’oréal

L’Oréal wanted to bridge the gap between physical products and digital experiences in the beauty aisle, especially as online competition grew and customers needed clearer product information. Working with Capgemini, and using Google Cloud, L’Oréal set out to connect products to digital twins through scannable QR codes that could explain ingredients, uses, and how-to guidance.

Capgemini implemented the solution with Apigee API Management and Google BigQuery to connect multiple launch systems without disrupting existing workflows. Launched in March 2021, the program broke down data silos and made product information instantly accessible via QR scan, improving transparency, enabling virtual try-ons and tutorials, and creating a more engaging customer experience for consumers and stylists alike.

L’Oréal

Nicolas Lecoq

Global Head of Beauty Tech Services Accelerators