Case Study: Oriola-KD builds a winning Swedish pharmacy retail strategy with Capgemini Consulting

Oriola-KD - Customer Case Study

Oriola-KD, a leading pharmaceutical company, faced a significant challenge when the Swedish government deregulated the state-owned pharmacy monopoly. To capture a major market share, they needed to build a new retail organization, acquire former state-owned pharmacies, and establish a new market position. They engaged Capgemini Consulting to help them build a robust go-to-market strategy and develop the necessary capabilities ahead of the market change.

Capgemini Consulting worked with Oriola-KD to develop a comprehensive retail strategy, business case, and partnership plan. The solution included strategic market positioning, customer analysis, and organizational design for headquarters and sales functions. As a result, Capgemini helped Oriola-KD improve its operational efficiency and cost structure while supporting its transformation in format development, marketing, supply chain, and organization ramp-up.

Oriola-KD