Case Study: Mazda achieves consistent Europe-wide CRM capabilities with Capgemini and Siebel

Mazda Motor Europe - Customer Case Study

Mazda Motor Europe faced a challenge in supporting its rapid growth due to the lack of a consistent, Europe-wide Customer Relationship Management (CRM) program. The company needed a uniform solution to help acquire new customers and build loyalty. To address this, it partnered with Capgemini to implement a new, web-based Siebel CRM system.

Capgemini developed and deployed a single European CRM platform for Mazda, establishing end-to-end processes from campaign management to customer execution. This solution provided the foundation for improved and consistent CRM capabilities, delivering benefits such as significant efficiency gains, cost reductions, and enhanced data quality. The new system by Capgemini also established a flexible platform to support Mazda's future CRM strategy expansion.

Mazda

Michael Vasseur

CRM Manager