Case Study: 37th America’s Cup achieves a more engaging viewer experience with Capgemini’s WindSight IQ™

Making the invisible visible with WindSight IQ™

The 37th America’s Cup wanted to make yacht racing easier for spectators to understand and more engaging to watch, but the key factor driving performance — wind — was invisible to viewers and commentators. To solve this challenge, the event partnered with Capgemini and its WindSight IQ™ concept to explore a new way to visualize race conditions and explain strategy in real time.

Capgemini implemented a LiDAR-based sensor system that measured wind speed and direction across the Barcelona racecourse, combining data from shore-based sensors, buoys, and yachts into a live wind field visualization. The result was a first-of-its-kind viewing experience that helped commentators explain tactics, gave fans deeper insight into the race, and contributed to record viewing numbers during the tournament.

37th America’s Cup

Grant Dalton

Chief Executive Officer