Case Study: a major tire and wheel retailer strengthens omnichannel customer experience with Capgemini’s AI-driven voice assistant

Major tire and wheel retailer uses AI driven PVA to better connect with customers

A major tire and wheel retailer in North America wanted to sharpen its competitive edge by improving its customer experience and strengthening its omnichannel presence. The client needed a technology solution that would enable it to better connect with customers and reinforce its reputation as a forward-thinking organization.

Together with Capgemini, the retailer implemented an Artificial Intelligence-driven Personalized Voice Assistant powered by Intel and Google Cloud. The solution allows customers to book service appointments using voice commands, providing a unified experience across touchpoints. Capgemini's implementation has given the retailer greater insight into customer behavior, improved its omnichannel competitiveness, and paved the way for expanding into other voice-activated services.