Case Study: a leading customer acquisition and policy servicing company leverages social messaging app integration with Capgemini

Leveraging social apps for customer acquisition and policy servicing

The client, a leading customer acquisition and policy servicing company, faced the challenge of using a popular Chinese social messaging app for new customer acquisition and existing customer policy servicing, a need accelerated by the COVID-19 pandemic. Capgemini was engaged to address this integration and functionality gap.

Capgemini's solution enabled the client to migrate to newer technology and customize its existing mobile app and website for seamless integration with the social messaging platform. This allowed new customers to be directed to a personalized mini-shoppe via referral links and permitted existing customers to service policies directly within the app.