Case Study: a leading telco company boosts digital revenue and user growth with Capgemini research and analysis

Leading Telco Company - Customer Case Study

A leading telco company wanted to enhance its digital presence to grow its user base and increase digital revenues in a highly competitive market. To achieve this, it needed to understand its customers' media consumption habits and preferences. The company engaged its long-term partner, Capgemini, for their expertise in digital research and analysis to identify key opportunities.

Capgemini implemented a solution using a team of experts who conducted customer qualitative research, competitive analysis, and a heuristic analysis of digital properties. This provided deep insights that led to a Customer Experience Action Plan. The recommendations focused on improving online experience and enabling content access across devices. As a result, Capgemini helped the telco prioritize digital content opportunities and put a strategy in place to increase its user base, website traffic, search position, and revenue.